By COG Promo / Feb 16, 2019

The Key Elements In Doing Promotional Drink Bottles The Right Way

Quick summary

While your Drink Bottles are stylish… the delivery is only half way there. Prior to ordering your new promotional Drink Bottles online or on the phone, you need a dedicated and considered marketing plan for ensuring your new Drink Bottles end up in the hands of the right customers and people – and more importantly, used!

What Are The Key Elements In Doing Promotional Drink Bottles The Right Way.

There Are 3 Key Mandatories When Ordering Promotional Drink Bottles. Drink Bottles can be amazingly effective and powerful as a marketing promotional item.

Though they’re handed out all over the place at every event like they’re worthless and lately they’ve lost some of their shine.Received as a cheap and cheerful bad for the environment products. A scourge on promo merchandise.

But no longer – COG Promo has saved the day!


Drink Bottles as a promo piece are easy to get right, though often the simple promo Drink Bottle is produced and delivered completely wrong. Clever ideas and intuitive thought will make sure you get the best value and bang-for-buck for your promotional idea with COG Promo Drink Bottles.

1) Align Your Drink Bottle To Your Target Client

Promotional Drink Bottles are really about expressing your business’ personality, but more so, communicating to your clients (or prospects) that you understand them. You can do that vis well executed and promotional strategic using drinkware that includes Ceramic Mugs, Cups & Tumblers, Drink Bottles, Glassware, Reusable, Coffee Cups, Sports Shakers, Thermal Mugs, Vacuum Drinkware.

Drink Bottles are a perfect promo item for an event – but not for a business launch. Giving your targeted audience a promotional product that is actually useful will go much further in terms of resonating with them than a useless off-topic generic product that is not considerate to the environment or the marketing opportunity.

Think of your ideal customer – once you have that visualized crystal clear, select your pad-printed Drink Bottles with them mind.

Most customers and prospects will appreciate some form of a promotional gift as a gesture, but, you’re aim is to land the next big, loyal customer who will do business with you long-term.

Of course, it’s not just about how well the product functions, but also about aesthetic and style. In a ecological aware world where sustainability is key, Drink Bottles have become more of a functional item to replace single use plastic drink bottles from the supermarket that used to be used only as promo item. Match the style of the custom Drink Bottles to your ideal client to make your brand memorable.

If your client or prospect receives your pad printed Drink Bottles and thinks, “Why would they send this to me?” you’ve missed the mark and created a negative impression of your brand.

The simple rule in marketing is that anytime a potential customer has a thought involving your brand, that association should be positive.

To make things simple, we’ve organised our promotional Drink Bottles to make selecting the right choice much easier.

2) The Delivery Needs To Be Flawless
Stuffing your Drink Bottle into plastic bag at the event with all the other stuff is a fail.

While your Drink Bottles are stylish… the delivery is only half way there.
Prior to ordering your new promotional Drink Bottles online or on the phone, you need a dedicated and considered marketing plan for ensuring your new Drink Bottles end up in the hands of the right customers and people – and more importantly, used! Any marketing plan will include a budget, and here you need to allocate a portion of your promotional Drink Bottle campaign budget to this component. COG Promo know if you skimp here your promo Drink Bottles marketing campaign may achieve mediocrity – which is why COG Promo is here to assist.

Strategically targeting your marketing campaign increases the likelihood of a targeted customer / individual into taking action with your brand and business. Importantly this strategy also decreases negative perception of the typical promo Drink Bottle. This form of promotional product is popular and you need to leverage every bit of it to make it a success in a competitive market. If we fail here then the promotional Drink Bottle can be received as an unwanted toy or irrelevant promo bag filler that is negative in the pursuit of building brand equity and brand success.

When it comes time to design and order your logo Drink Bottles, you will need to consider the basics such as what promotional Drink Bottle style will fit the brief, and how high the quality of the promo Drink Bottle is most appropriate. Selecting where the promotional Drink Bottle will function such as outdoors, the gym or on the daily commute is key. Think about if the Drink Bottle will live its life in the kitchen drawer or in the hands of a personal trainer, or will it be in a promotional gift bag for a trade show.

Making this decision is made clear when you think client first – meaning how will they use the product?

First consider their needs and how they’ll use the Drink Bottle. Remember, it’s a gift so if should be as considered as a gift you’d buy your Mum or Dad. You need to consider that you’re targeting the preferred client – the desired Promo Customer! Spending time on your promotional strategy perfecting your delivery can deliver results that not only elevate the success of your promotional Drink Bottle marketing but also deliver insights about your target market. It’s never too late to implement new insights and revert back to Step 1 and reshape your promotional marketing accurate and high powered! Remember – your results here are what it impacts.

COG Strategy can offer assistance with product campaign strategy and COG Digital are experts at analysing data via analytical tools available online – vital in discovering new opportunities to narrow in on your targeted demographic.

Allocating time and effort towards in your Promotional Strategy can be the difference in your promo Drink Bottle marketing campaign smashing the expectations.

The key to this component of promo marketing is to begin with a dataset and organised information about your prospects and ideal target customers first. If you’re targeting people who you already have some basic contact information for such as email addresses etc, introduce behaviours that will have you automatically categorising this customer data into spreadsheets (Save in Google Drive as ‘Sheets’ for easy Cloud-based recall) so you can use your data and lists time and time again.

3) You Must Include a Call To Action!
It’s gotta be quick, witty, smart and it has to cut through.

The marketing strategy is one thing, the communication is the third most important factor in promo Drink Bottle campaigning.

Question, do your promotional Drink Bottles have an actual point to make?

Would you deliver a custom designed Drink Bottle that does not have key obvious point to make?

Take all the standard marketing channels, television, radio, internet ads – rarely do they not ever ask you to do something. This applies directly to promotional marketing and promotional merchandise, and yes promo Drink Bottles!

Your customer (or target audience) has your logo branded Drink Bottle in their hand… now what?!


This whole Drink Bottle promotion activity has been based on the actual steps this person will take after immediately receiving this Drink Bottle. Imagine if they grab it, fill it with water, take it to their gym, then on the train with them to work… BANG! 50 people have seen it, and half of them more than once!

If the Drink Bottle is not the ultimate most amazing promotional Drink Bottle they’ve ever had, that feels glorious in their hands AND is a pleasure to drink from, then you need to think harder. A classic drink bottle will make a person get on a phone call, search for something on the Google machine, or best of all – keep it because they feel it too good to throw away or discard. Just because its free promo merchandise piece shouldn’t lower the entry point of how the recipient will immediately feel about it when they get it in their hands.

Recognising that the promo Drink Bottle will likely be a free, well-placed, timed, and thoughtful gift is the most powerful opportunity and characteristic of your promo Drink Bottle, its only logical to request action from the recipient right?! Welcome to the CTA (Call To Action).

When your promo Drink Bottle campaign strategy has determined the desired function and targeted customer, you’ll then have an audience that knows how to reach your business and what your brand represents. That’s the core of what you’re doing with this whole promo Drink Bottle campaign… reaching out to the customer and saying, “Enjoy this free product, it’s from our brand. We know you exist and appreciate you. Please consider contacting us if you need our services.”

When you promotional Drink Bottle fails with a clear Call To Action, the customer could simply assume you’re a Drink Bottle manufacturer (or other promotional merchandise), without making the mental connection that this item is a gift – and then your campaign is a fail.

Push for the Call To Action – its what sets you apart from your competitors. The more consideration, research, strategy and marketing function you include into the design and delivery of your custom Drink Bottles, the more chance you’ll have a campaign success – and that’s what COG Promo can help your brand with.

In Summary
Follow this methodology when planning out your printed Drink Bottles campaign to avoid spending hard earned money on a marketing campaign fail.

With each step, consider any implications it has regarding previous steps, and revisit them as needed until all 3 work together as one promo campaign. Design for your target, take proper aim, and have a desired result specified.

COG Promo makes doing promo Drink Bottles easy – though it isn’t without help. And that’s what we’re here for! Building your client base with promotional marketing methods is proven to be successful, so do it right with COG Promo.