LIFELY

The Brief

Lifely approached COG Branding with a brief to art direct their print marketing collateral, plus design stickers, brochures and flyers.

The Lifely graphic design and printing project is an exercise in brand management and through-the-line art direction. COG Branding are experts at full service branding, this means that when our broader marketing team are formal stakeholders in the various brand and marketing disciplines the end result is strategically delivering against the business requirements while simultaneously building brand equity.   

It’s a continuation of the brand equity building process for Lifely, and for our Sydney Design Agency we continually seek to increase the brand equity alongside the value to the customer via this project.

The Client

Lifely has developed a meal delivery service for nutritional meals and pantry staples to help you live healthy. From chef prep fresh food meals and pantry staples… they’ve got something that suits everyone’s lifestyle. Every ingredient in their food is sourced from their hand-picked farmers and suppliers, all of whom share the Lifely values of respect for the environment, sustainability and humane treatment of animals. Lifely believes their food can and should be part of the solution to the environmental crisis – grown, harvested and produced in ways that restore our land, water and wildlife.

The COG Branding Solution.

Initially it was an assessment and audit of the current brand touch points, style guide, the graphic elements such as typography and colour suite are just a few of the elements we need to understand prior beginning any design or printing.

COG Branding transforms our clients brands via dynamic print marketing collateral into striking and eye-catching brand assets, that are available for any types of small businesses and brands. The COG Branding professional inhouse design team provided the type of bespoke print marketing collateral service to Lifely that we’ve provided to hundreds of brands.

COG Branding print marketing collateral solutions are often complicated and bespoke – as no two small businesses are the same, nor are our clients briefs. Especially when working on food packaging branded products that can require a high attention to detail and precision. That is why all of COG Branding print marketing collateral are managed by our senior creative director and senior graphic designers.

Once the final designs are been approved, the new print marketing collateral were printed on food safe and recycled stock to meet the broader brand positioning and health and safety regulations. All of COG Branding print marketing collateral considers the user environment and where the value needs to be placed. Does it need to be UV safe for outdoor use, or is it for food products that will be frozen, or is it shelf-talking packaging that needs to be jumping off the shelf.

The Results

A suite of first class on brand print marketing collateral that aligned the Lifely brand, creating a unique and uniformed marketing communications opportunity, allowing the brand to communications through the line.

COG Branding designed unique on brand artwork concepts there were beyond our clients imagination that promoted the Lifely brand while in function as food packaging. COG Branding ensured the Lifely image achieved eye-catching appeal that will enhanced brand strength and built brand equity.