SEA URCHIN HARVEST
Recipe book to communicate how versatile and dynamic sea urchin can be to cook with and eat
What we did:
Audit, research and planning
Book content
Book Design
Book printing
The Client
We select and process the finest and freshest premium Sea Urchin Roe.
Sea Urchin Harvest Pty Ltd is an award winning Australian family owned business that specialises in diving, processing, and selling fresh Sea Urchin Roe. We are located on the South Coast of New South Wales, where there is an abundance of premium Sea Urchins.
Sea Urchin Harvest is a company that takes a positive stand for marine life.
The Brief
Sea Urchin Harvest approached COG Print with a brief to communicate to the market how versatile and dynamic sea urchin can be to cook with and eat. A key part of the brief was to also take Sea Urchin into new markets and find a new customer base outside of the traditional consumer markets that have a cultural connection to Sea Urchin.
The Sea Urchin Harvest coffee table book design and printing project was a great comprehensive excursion into photography, design, printing and marketing communications.
Sea Urchin Harvest has been dedicated to the environment since we launched in 2008. Their goal to restore the local kelp forests, seaweed forests, and fish habitats through a commercially viable Sea Urchin fishery has proven a great success.
Sea Urchin Harvest has been dedicated to the environment since we launched in 2008. Our goal to restore the local kelp forests, seaweed forests, and fish habitats through a commercially viable Sea Urchin fishery has proven a great success. Sea Urchin Harvest is a company that takes a positive stand for marine life.
The COG Print Solution
COG Print transformed our clients product from a unique cultural seafood source into a sophisticated and versatile cooking opportunity for regular consumers to incorporate into their cuisine options.
The first print run was divided into two inventory pools. The first for online sales and the second for event distributions. The online stock sold out within a week of going live on the website, and the event distributed all copies within the first hour of the event. With recognition coming renowned from chefs and the broader cooking community the Sea Urchin Harvest brand is growing in popularity.
The book allowed Sea Urchin Harvest to promote the Sea Urchin Roe as an opportunity for the regular at-home cook to become more adventurous with their seafood via a sustainably harvested Sea Urchin from Australia’s cool South Coast waters.
The book delivered a clear suite of menus from a group of renowned chefs, complete with ingredients, cooking instructions and top class meal imagery.
The Results
First class cooking coffee table book that is on its 3rd print edition… Success!
The first print run was divided into two inventory pools. The first for online sales and the second for event distributions.
The online stock sold out within a week of going live on the website, and the event distributed all copies within the first hour of the event.
With recognition coming renowned from chefs and the broader cooking community the Sea Urchin Harvest brand is growing in popularity.
