SOILCO
SOILCO BRANDED ECO PROMOTIONS PRODUCT SUITE
What we did:
Graphic Design
Creative Direction
Curated Promotional Product Suite
Promotional Product Production
Production Control
The Brief
The COG Promo approach to corporate promotional products is to start with the end product and the end recipient, and then work backwards from there – this functions as a reverse brief. For this project we need to ensure the broader objective of creating custom promotional products remained in sight. We audit, research, plan and assess – all before any design commences and any promo specifications are set.
The COG Promo approach to corporate promotional products is to start with the end product and the end recipient, and then work backwards from there – this functions as a reverse brief. For this project we need to ensure the broader objective of creating custom promotional products remained in sight. We audit, research, plan and assess – all before any design commences and any promo specifications are set.
A key part of this project was the to honor the design, the product and the close the loop brand positioning of SOILCO. To achieve this the Promotional Products would be the core key element in meeting this brief and the required tactile experience. With a core theme of recycling and considering the environment, the promo products needed to be of value and not typical tradeshow junk!
The Client
SOILCO transforms organic waste into the world’s best soil health products and services to meet the soil improvement needs of Eastern Australia and regenerate natural systems. They design, build and operate state-of-the-art organics recycling facilities with processing capabilities new to the Australian industry. Their advanced composting technologies transform organics into quality-assured products to regenerate soil for dynamic growth.
Today, SOILCO processes approximately 100,000 tonnes per annum of food and garden waste for several local government areas
The COG Branding Solution.
SOILCO approached COG Promo with a brief to deliver an eco and environmentally considerate suite of promotional products for the business to take to events, tradeshows and general company distribution.
A neat, clear and concise delivery of event and promo product solutions was required by the SOILCO brand. At a high level the promo products and marketing solutions for SOILCO required strict adherence to the brand guidelines and the circular economy and close the loop recycling systems in which their services and business operate. SOILCO Promotional products are an extremely effective tool for increasing brand awareness. Providing a huge number of impressions on a regular basis for the SOILCO brand, knowing that promotional products were ranked as the number 1 most effective form of advertising to prompt action across all generations, the SOILCO Promotional Product suite would carry the brand across a platform outside of traditional digital and print mediums.
The Results
A first class corporate promotional product suite that has been distributed globally … Project Success!
We’re proud to present SOILCO their own customised promotional product line! We loved working on the promo projects for SOILCO, we have put together a curated selection of high quality customised SOILCO promotional products. These products are versatile and can be used by the SOILCO team or gifted to SOILCO customers, clients and partners.
Main Challenges
Whether you are starting your first project or have a lot of experience, one thing is for certain nothing that is worth doing is easy, nor is it meant to be. All projects have challenges and people rely on COG Promo for our astute and confident project management. Our team proactively engages with our clients during the project planning phase to ensure we meet the exact requirements as well as understand the expectations.
Eco Focused
Cost Considerate
Eco Theme
Deliver Against the Close The Loop Brand Positioning
From The Client
“COG Branding are a dynamic and reliable provider of high value and top quality promotional products. They meet the brief, the budget and the timelines everytime and understand how to connect our brand to our products and services”
Charlie Emery, Director.
WE’VE DELIVERED PROJECT SUCCESS FOR COMPANIES THAT YOU KNOW.
BUT WE’RE SMALL BUSINESS SPECIALISTS READY FOR NEW PARTNERSHIPS.
