Debossing is produced by pressing a hot engraved metal plate into the surface of a product with a lot of pressure.

This produces a permanent image below the products surface.

Debossing Advantages

  • Higher perceived value than other forms of branding.
  • The branding becomes part of the product and is permanent.
  • The product can be shipped as soon as heat pressing is finished.

Debossing Limitations

  • Has a higher initial setup cost than other forms of branding as an engraved metal plate must be made. This is a one off cost and is not applicable to repeat orders if the artwork remains unchanged..

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